DRIVING
RELEVENCE
& REVENUE
Crafting the ATTACK PLAN To win:
-The moment
-The Hearts & Minds of Consumers
-The Market
With an unconventional background spanning addiction recovery work in South America, Big Tech, top global creative agencies, and startups, I've built my career as a global executive who bridges the gap between product and brand to unlock companies’ next stage of growth.
My experience ranges from evolving the world’s most iconic brands, including Nike, IMAX, and The Grammys, to helping new-age brands like Airbnb, Instagram, Uber, and Amazon define their role in the market, in consumers’ lives, and in culture at large to drive mass adoption and scale.
I understand both the rigor of traditional brand strategy, where I leverage psychological insights and human motivation to forge compelling messages that shift consumer perception, and the power of modern product marketing, go-to-market execution, and communications across digital, social, comms, and AI. My focus is on ensuring the right message reaches the right audience at the right time to drive record-setting results.
A few home runs I've partnered with world-class teams to accomplish:
-Successfully launching global tech products, including Instagram Reels, Airbnb Experiences, Prime Video Channels, and The NFL on Prime.
-Setting world record’s & donation records for Make-A-Wish Foundation.
-Prime Video surpassing Netflix as the #1 most subscribed streaming service in the US and becoming the fastest-growing top-line revenue division in all of Amazon.
-Crafting Instagram’s global brand strategy and launching its first-ever worldwide brand campaign, resulting in IG surpassing 2B+ users and creating a new strategic brand and product moat against TikTok.
-Spearheading Airbnb's scale from early adopter to mainstream adoption.
-Building, piloting, & scaling Nike's global athlete marketing strategy to deploy their network of 17K Athletes* across key marketing moments from The World Cup and French Open to ESPYs and NBA Finals.
-Pioneering go-to-market for AI, AR, and autonomous driving for Intel.
-The successful creation, launch, and Netflix acquisition of our own independent documentary, resulting in trending on the front page of VICE magazine and on Netflix’s top 10.
-Driving consecutive year-over-year fundraising growth for St Jude Children’s Hospital ($2.6B+) the nation’s #1 most trusted non-profit.
-Creating new applications for augmented reality for The Grammys and Uber.
-Achieving an ROI of 180% through an integrated, hyper-targeted marketing strategy.
-Launching IMAX’s global rebrand campaign across 77 countries and 36 languages, resulting in IMAX's highest-grossing year ever at the Box Office.
-Selling a documentary on the effects of social media on our society to Netflix.
-Crafting Google Workspace’s global consumer storytelling strategy.
-Crafting Snapchat's global brand strategy and B2B Ad sales narrative.
Awards:
-Cannes Lions: Silver, Bronze, Shortlist
-D&AD: Gold Pencil
-Shorty Awards: Best Multi-Platform Campaign
-Effies: Gold & Silver
-Campaign US: Power of Purpose Award
-ADWEEK CMO Mentee: mentored by CMOs of Spotify, PepsiCo, LVMH, GAP, and Playboy.
-40 Under 40 Marketer
Personal:
-Fluent in Spanish and conversational in Mandarin.
-Ran with the bulls in Spain and completed a marathon on the Great Wall of China.
-Dove with tiger sharks in Fiji and surfed with penguins in Brazil.
-Visited 36 countries, lived in South America and Taiwan.
-“Organized Fun” specialist, including the “CANS LIONS” Festival of Creativity and crashing the Royal Wedding.