DRIVING
RELEVENCE
& REVENUE
Crafting the inputs that unlock stronger business output:
Open to advisory and board roles.
With an unconventional background spanning addiction recovery work in South America, Big Tech, top global creative agencies, and startups, I've built my career as a global executive who bridges the gap between product and brand to unlock companies’ next stage of growth.
My experience ranges from evolving the world’s most iconic brands, including Nike, IMAX, and The Grammys, to remain continuously relevant, to helping new-age brands like Airbnb, Instagram, Uber Eats, and Amazon define their role in the market, in consumers’ lives, and in culture at large to drive mass adoption and scale.
I understand both the rigor of traditional brand strategy, where I leverage psychological insights and human motivation to forge compelling messages that shift consumer perception, as well as the power of modern product marketing, go-to-market execution, and communications across digital, social, comms, and AI to guide how these messages travel through culture. Ensuring the right message reaches the right audience at the right time to drive record-setting results.
A few home runs I've partnered with world-class teams to accomplish:
-Successfully launching global tech products, including Instagram Reels, Airbnb Experiences, Prime Video Channels, and The NFL on Prime.
-Setting world record’s & donation records for Make-A-Wish Foundation.
-Prime Video surpassing Netflix as the #1 most subscribed streaming service in the US and becoming the fastest-growing revenue division in all of Amazon.
-Crafting Instagram’s global brand strategy and launching its first-ever worldwide brand campaign, resulting in IG surpassing 2B+ users and creating a new strategic brand and product moat against TikTok.
-Supporting Airbnb's scale from early adopter to mainstream.
-Building & scaling Nike's global brand & product storytelling strategy to leverage their network of 17K Athletes*.
-Pioneering GTM for AI, AR, and autonomous driving.
-The successful creation, launch and acquisition of our own independent documentary, resulting in trending on the front page of Vice magazine and on Netflix’s top 10.
-Driving consecutive YOY fundraising growth for St Jude Children’s Hospital ($2.6B+)
-Creating a new application for augmented reality for the Grammys and Uber.
-Achieving an ROI of 180% through an integrated hyper-targeted marketing strategy.
-Launching IMAX’s global rebrand campaign across 77 countries resulting in IMAX's highest-grossing year ever at the Box Office.
-Selling a documentary on the effects of social media on our society to Netflix.
-Crafting Google Cloud's global consumer storytelling strategy.
-Crafting Snapchat's global brand strategy and B2B Ad sales narrative
Awards:
-Cannes-Lions: Silver, Bronze, Shortlist
-D&AD: Gold Pencil
-Shorty: Best Multi-Platform Campaign
-Effie’s: Gold & Silver
-Campaign US: Power Of Purpose Award 2019
-2018, 2019 & 2020 ADWEEK CMO Mentee
-40 Under 40: Brand Innovator Award
Personal:
-Visited 30 countries before I turned 30 .
-Fluent in Spanish & conversational in Mandarin.
-Ran with the vulls in Spain & a marathon on the Great Wall of China.
-Dove with Tiger Sharks in Fiji, Surfed with Penguins In Brazil.
-Organized Fun Specialist, including the “CANS LIONS” Festival of creativity, and crashing the Royal Wedding.